Web Marketing for Developers: From Visitors to Users

  - - Marketing

At the fictional Chilly API HQ (bedroom), we’re celebrating the first 5000 visitors. Our website is live, our blog post on how to build an API with Sinatra took off and, for the moment, all seems to be going well. Except that of those visitors, about 30 have signed up and only 2 are actually

Web Marketing for Developers: Acquiring Your First Users

  - - Marketing

So you’ve done it at last – your code is clean, you’ve debugged it, your product is ready. You’re just moments away from publishing on Github – but what to do after that? Having mapped the AARRR funnel of customer behaviour, it’s time to take the first step – which often can seem like the

Pusher Realtime Reddit API

  - - Tutorial

Pusher is the perfect platform for turning a static, REST-based API like Reddit’s into a smooth, realtime API utilising the power of WebSockets. The best bit? You don’t need to change anything with an existing REST API to do this! We love Reddit at Pusher. You don’t have to take our word for it though,

Web Marketing for Developers: Modelling Customer Behaviour

  - - Marketing

Marketing can be a tough nut to crack, and often unfortunately retains a negative stereotype amongst developers. After all, it’s how they have teams producing plenty of sparkle but when the smoke from the fireworks clear, you find a set of APIs with horrible documentation and even more horrible customer ‘support’, right? That’s the stereotypical,

New pusher-js CDN, major improvements

  - - Announcement

Since the beginning of (Pusher) time, we’ve used CloudFront as the CDN provider for our JavaScript library. Unfortunately, some of the features many of you requested at the time were either difficult, expensive or just impossible to implement on the old platform. Well, we’ve got some good news for you – we have just finished

How to Easily Set Quarterly Team Objectives with OKRs

  - - Life at Pusher

We’ve previously spoken about the reasons for doing OKRs in our first post, and some tweaks we made to the structure in our second. In this post, we’ll talk about some of the techniques we use to get to those results, and how we do it. We’re not generally fans of meaningless meetings, so we

How we make OKRs work

  - - Editorial

In a previous post we spoke about how we had implemented OKRs in Pusher, and what we had tried to achieve by doing so. For us, the main goals of OKRs for can be summarised as: Alignment Transparency Purpose Now we’ve had a quarter using this system, we’re in a better position to talk about

How Pitchbox Helps Users Improve Conversion Rates by 18% with Pusher

  - - Case Studies

Today we’re happy to feature a guest post written by Michael Geneles, co-founder of Pitchbox, demonstrating how Pitchbox helps its users close deals and how Pusher comes into play. Timing is everything – especially when closing sales, securing media placements or following up with hot leads. Pitchbox is a prospecting, outreach and relationship building platform

Pusher-JS Client 2.2.0 Released

  - - Announcement

After several months of beta-testing, we’re happy to announce that the stable release of pusher-js 2.2.0 has been published. We didn’t receive any complaints about the last release candidate and our statistics indicate visible improvements in reliability and performance of the library. We wrote about the changes in previous posts about 2.2.0-rc1 and 2.2.0-rc2, but

Introducing the Pusher Team: Hamilton, Loïc, Lauren

  - - Life at Pusher

We’ve been busy over the past few months, both with developing our product and hiring new people to help us build awesome products and make your life easier. Today we’d like to introduce our latest team members, and how their work ultimately helps you. Oh, and there are funny stories too. Hamilton Chapman, Growth Engineer