The rapid growth of Internet and Technology has allowed publishers to expand from hard print to digital content publishing businesses. Users ability to adapt to fast growing new technologies and rapid use of Desktop, Mobile and Tablet, as the means to access published news and sports content, has allowed generating new streams of digital revenue.
‘The new approach’ – Move from Static news to realtime content monetisation
Digital Publishers have utilised two major ways to monetise digital content: Traditional advertising model allowing the user to access content for free and advertising being a means to achieve returns. Along with subscription ‘’Paid Content’’ Module charging user the access for digital edition of the newspaper.
Both module success highly depends on major KPI such as:
- New Digital Subscriptions & Retention
- Page views & Time spent on site
- Number of New & Returning visitors
- User Engagement
As competition is high, digital publishers try to differentiate themselves from competition to increase these KPI by the means of: Content segmentation specialisation, quality & variety as well as improving UX: design of site, content discovery and ease of use.
However, this traditional digital growth and transformation approaches have been widely adopted by other publishers identically and differentiation has become more and more of a challenge. As static news development has reached some limits – there is an urgent ‘Need’ for new & innovative content monetisation strategies.
Static news content: Lack of Interaction and User Engagement
Publishers have fast realised that users are becoming more technology savvy and even more sophisticated internet users. Users demand more interactive features and deeper engagement: but static news cannot deliver that anymore. An audience wants to experience events like being live on a site whether it is a political, economy event or sporting event. They want an ability to engage with the article and other fellow readers to express their opinion and emotions.
Also, the mere fact that site has to be refreshed to see newly published news content or a new sports score update has led to poor user experience and this accordingly, has strongly damaged publishers digital revenue stream.
Urgent ‘Need’ for new & innovative content monetisation
To keep up with digital growth, innovation and most importantly, audience expectations, digital publishing companies have begun to move from static news content to live / realtime news infrastructure.
This has taken the form of 6 major realtime news and sport content features:
Technology allows news and sports content to be pushed to their website and app without the user having to refresh the page.
A clear success example is New York Times who power many aspects of their realtime coverage with Pusher Realtime Platform Services. Over the election period, they broadcast live data to millions of readers in the form of live commentary from expert reporters, live emoji, live voter reactions, live blog as well as Realtime statistical analysis – all being seamlessly published without the user having to refresh their browser.
The same success applies for Sport content publishers. For instance, Fox Sports delivering Realtime Scores, Statistical and Sports Updates powered by Pusher data delivery platform.
Realtime content: inevitable move to succeed in digital content monetisation Publishers want to differentiate from the market and increase their KPI and reach their revenue goals. Users expect to receive information live and now – instead of reading published articles after 10, 20, 30min or even 1h after the actual event has happened. The value is in the present and realtime infrastructure solves and delivers expected digital content instantly to a desktop, mobile or tablet device. Users in return have a fantastic experience of live interaction with content and can engage with it immediately, wherever they are, on any device.